FCB #043: My New Course For Appraisal Business Owners

Introduction

Sorry for the absence folks...

I've been busy working on my first course.

I'm also building a companion database platform.

I'm pretty excited as it's going to really help many of you.

The course modules will be:

1. Mindset
2. Strategy
3. Management
4. Marketing & Sales
5. Hiring & Delegating
6. Systemization
7. Automation

Here's a brief overview.

And I'm going to keep this VERY simple...

Mindset

You have to change your spots.

You can't build a real business as an appraiser.

You have to become an appraisal business owner.

You need to look at how you spend your time.

Where do you spend most of your time?

1. Admin tasks?
2. Technician tasks?
3. Manager tasks?
4. Executive tasks?

Bottom line... You have to start spending more time in #3 & #4 vs. #1 & #2.

If you want to stay down in the trenches, this course isn't for you.

Only join the waitlist if you want to set yourself free.

Strategy

Don't know where you're going or how you're going to get there?

Don't start an appraisal business and expect to succeed.

I can show you how to create a strategic plan.

So you can build a vehicle to your dreams.

Management

Professional management isn't rocket science.

You can learn professional management skills through:

• The American Management Association
• MBA programs at major universities

Forget the Appraisal Institute. They don't teach you...

• How to run a successful business
• Professional management skills

I can and will.

Marketing & Sales

Most appraisal practices...

• Have no (or poor) marketing & sales systems
• Have a high concentration of lender clients
• Only focus on marketing in downturns

You need always-on marketing.

You need to constantly be adding new clients.

You need to diversify your client base.

You need to increase average fees.

Ignore this at your peril.

I can really help you.

Hiring & Delegating

You always need to be sourcing new talent.

Like marketing, you need always-on recruiting.

You're either marketing for new clients or talent.

Build out your recruiting system to attract A-Players.

Use your Operating Manual to help you train new staff.

Stop doing everything yourself and learn how to delegate.

That's not easy for most appraisers, but it's critical.

Again, I can really help you with this.

Systemization

Before you start recruiting new talent, figure out...

• Your next-level org chart
• Responsibilities for each role
• Start documenting those processes
• Build out your online operating manual

This and learning how to delegate is key to setting yourself free.

I'm a master at this.  I can teach you how to build your own Rolex.

Every really successful business has mastered business systemization.

With my new software solution, you'll be amazed how easy this becomes.

Automation

The last piece of the puzzle is automation.

Look at your appraisal practice as an assembly line.

Ford, General Motors and Toyota use robots these days.

You should too.  Today's software solutions make this easy.

Relational Database Software

That's why I decided to build my new ABS in SmartSuite.

Appraisal Business System (ABS) is my new course.

ABS includes a total SmartSuite Workspace.

Appraisal business solutions include:

• Rhythm - Effective meetings!
• BOS - Business Operating System
• Playbook - Online Operating Manual
• CRM - Client Relationship Management
• AMS - Assignment Management System
• Traction - Manage strategic goals & projects
• Automation - Reduce redundant work by 50% 

Conclusion

Appraisal business owners need systems:

• Strategic Planning
• Meeting Rhythms
• Marketing & Sales
• Hiring & Training
• Good Delegating
• A CRM & AMS
• Scorecards

I want to bring appraisal businesses into the 21st Century.

If you'd like to be added to the waitlist, email me at...

• CC[at]CalvinCummings[dot]com or
• Calvin[at]Appraiser2X[dot]com

In the subject line just put:

• Beta Launch Discount

I will be sure and let you know when the beta version is launching.